Treadmill-Running-Machine-Review.co.uk Appoints Fitness Expert Charlie Rawes

Treadmill-Running-Machine-Review.co.uk, the UK’s most comprehensive and unbiased review site for treadmills has appointed fitness guru Charlie Rawes as expert reviewer. Rawes has over 18 years’ experience in the fitness marketplace over which time his fitness pedigree was built through setting up and managing numerous successful gyms followed by a period as an in-demand Personal Trainer and Fitness Presenter.

London, UK (PRWEB UK) 17 December 2012
Treadmill-Running-Machine-Review.co.uk, the UK’s most comprehensive and unbiased review site for treadmills has appointed fitness guru Charlie Rawes as expert reviewer. Rawes has over 18 years’ experience in the fitness marketplace over which time his fitness pedigree was built through setting up and managing numerous successful gyms followed by a period as an in-demand Personal Trainer and Fitness Presenter.
Charlie’s appointment takes effect immediately. Charlie says: “The reputation of Treadmill-Running-Machine-Review.co.uk is unrivalled and the sheer range and genuine impartiality of its reviews make it a top destination for people planning a treadmill purchase. With Christmas imminent and the New Year surge in online searches for best in breed treadmills I am joining the site at a very exciting time.”
Maz Darvish, CEO, adds: “Charlie’s vast knowledge and experience in the industry make him probably the best qualified online expert for treadmill reviews today, which is why we’re delighted to have him heading our reviews team. His input will without doubt generate more interest in treadmills as a home exercise option and create greater consumer confidence, encouraging even more people to proceed to purchase. ”
Treadmill-Running-Machine-Review.co.uk has been reviewing treadmills online since 2008 and its popularity with site visitors has grown in tandem with the marketplace.
The site has helped over 100,000 people to undertake pre-purchase research on through 2012. Customer feedback suggests that people who use the treadmill review website get greater use of their personal treadmills than those who have bought directly from retailers without first researching the functions, warranties, dimensions and price of home treadmills.
The need for informative and objective review sites is more important now than ever: Improvements in design have brought down costs, advanced performance, reduced the size and improved storage options for home treadmills. This, in turn, has created a more crowded marketplace and an even more confused consumer.
Charlie explains: “Because the market is big and growing, the sheer range of choices has created a degree of confusion in the marketplace. Often people favour known brands and retailers without realising the incredible kit on offer from more specialised manufacturers and sellers who pass on the cost savings of not having brand advertising to consumers coupled with some fantastic warranties. We are here to assure those people that the security of a brand purchase may not always be the way to go. After all, an unused treadmill makes for a very expensive garment rail!”
Charlie’s role will be to review all new-to-market treadmills for domestic and commercial settings and to improve the delivery of review information by blending his expert written reviews with consumer feedback and informative video clips. Collectively this will enable those planning a purchase to identify the best make and model for their own needs within their budget constraints.
Charlie’s appointment heralds an exciting new phase in Treadmill-Running-Machine-Review.co.uk’s development. A bumper year of home treadmill purchases is predicted in 2013 and Charlie is committed to ensuring that Treadmill-Running-Machine-Review.co.uk is the front-of-mind destination for home exercisers keen to make an informed investment.

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