Social Marketing Software Leader Offerpop Raises $5.7 Million In Series B Funding

Funding Enables Offerpop To Accelerate Growth And Further Develop Its Platform To Meet Strong Marketplace Demand.

New York, NY (PRWEB) December 17, 2012
Offerpop, the largest independent social marketing software company, today announced the close of its Series B funding round of $5.7 million, bringing the total raised to date to $10 million. This funding will enable Offerpop to accelerate its growth, and further develop its platform to meet strong marketplace demand.
Windcrest Partners, an existing investor, led the financing along with new investor, Bulger Capital Partners. Other existing investors, including CommonAngels and Mesco Ltd., also participated in the round.
Offerpop will leverage the new investment to drive innovation and adoption of its social marketing software platform – helping companies market to the 1.4 billion global consumers who use social networks. Over 40,000 customers including American Express, Etsy, Time Inc., and American Eagle Outfitters use Offerpop to run powerful engagement campaigns, optimize their social content, and capture rich, actionable data that converts fans into customers.
“Today’s consumers spend over 4 hours online every day – and the largest share of that time is spent on social networks like Facebook, Twitter, and Instagram,” said Wendell Lansford, CEO and co-founder of Offerpop. “This investment will help us empower marketers to reach and engage consumers like never before.”
“We were impressed with Offerpop for building an easy-to-use, self-service platform that’s used by marketers around the world,” said Robert Belau, Managing Director at Bulger Capital Partners, and new member of Offerpop’s Board of Directors. “We’re excited to contribute to Offerpop’s growth as they scale their business and help brands achieve true social marketing ROI.”
“Offerpop is clearly the leading next generation social marketing software company,” said James Gellert, Partner at Windcrest Partners. “The company has performed well beyond our initial expectations, and we are thrilled to have an opportunity to increase our investment. We believe their vision for the future of social marketing will make the company enormously successful.”
About Offerpop
Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop to build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. From small businesses to top brands like Amazon, Pepsi, and MTV, companies use Offerpop to drive success across their key marketing channels – engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps.

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Treadmill-Running-Machine-Review.co.uk Appoints Fitness Expert Charlie Rawes

Treadmill-Running-Machine-Review.co.uk, the UK’s most comprehensive and unbiased review site for treadmills has appointed fitness guru Charlie Rawes as expert reviewer. Rawes has over 18 years’ experience in the fitness marketplace over which time his fitness pedigree was built through setting up and managing numerous successful gyms followed by a period as an in-demand Personal Trainer and Fitness Presenter.

London, UK (PRWEB UK) 17 December 2012
Treadmill-Running-Machine-Review.co.uk, the UK’s most comprehensive and unbiased review site for treadmills has appointed fitness guru Charlie Rawes as expert reviewer. Rawes has over 18 years’ experience in the fitness marketplace over which time his fitness pedigree was built through setting up and managing numerous successful gyms followed by a period as an in-demand Personal Trainer and Fitness Presenter.
Charlie’s appointment takes effect immediately. Charlie says: “The reputation of Treadmill-Running-Machine-Review.co.uk is unrivalled and the sheer range and genuine impartiality of its reviews make it a top destination for people planning a treadmill purchase. With Christmas imminent and the New Year surge in online searches for best in breed treadmills I am joining the site at a very exciting time.”
Maz Darvish, CEO, adds: “Charlie’s vast knowledge and experience in the industry make him probably the best qualified online expert for treadmill reviews today, which is why we’re delighted to have him heading our reviews team. His input will without doubt generate more interest in treadmills as a home exercise option and create greater consumer confidence, encouraging even more people to proceed to purchase. ”
Treadmill-Running-Machine-Review.co.uk has been reviewing treadmills online since 2008 and its popularity with site visitors has grown in tandem with the marketplace.
The site has helped over 100,000 people to undertake pre-purchase research on through 2012. Customer feedback suggests that people who use the treadmill review website get greater use of their personal treadmills than those who have bought directly from retailers without first researching the functions, warranties, dimensions and price of home treadmills.
The need for informative and objective review sites is more important now than ever: Improvements in design have brought down costs, advanced performance, reduced the size and improved storage options for home treadmills. This, in turn, has created a more crowded marketplace and an even more confused consumer.
Charlie explains: “Because the market is big and growing, the sheer range of choices has created a degree of confusion in the marketplace. Often people favour known brands and retailers without realising the incredible kit on offer from more specialised manufacturers and sellers who pass on the cost savings of not having brand advertising to consumers coupled with some fantastic warranties. We are here to assure those people that the security of a brand purchase may not always be the way to go. After all, an unused treadmill makes for a very expensive garment rail!”
Charlie’s role will be to review all new-to-market treadmills for domestic and commercial settings and to improve the delivery of review information by blending his expert written reviews with consumer feedback and informative video clips. Collectively this will enable those planning a purchase to identify the best make and model for their own needs within their budget constraints.
Charlie’s appointment heralds an exciting new phase in Treadmill-Running-Machine-Review.co.uk’s development. A bumper year of home treadmill purchases is predicted in 2013 and Charlie is committed to ensuring that Treadmill-Running-Machine-Review.co.uk is the front-of-mind destination for home exercisers keen to make an informed investment.

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Jaffe PR Restructures with Management Team to Lead Agency Following CEO’s Death

Jaffe PR (http://www.jaffepr.com), a public reputation agency devoted primarily to service law firms, legal associations and vendors to the legal marketplace, will carry on with a new executive management team as they to continue to provide high quality PR and legal marketing services.

Washington, D.C. (PRWEB) December 17, 2012
Jaffe PR announces a restructuring of the legal public reputation agency with the formation of a management committee following the death of the agency’s founder and CEO, Jay M. Jaffe, on November 21.
Vivian Hood, Terry M. Isner and Melinda Wheeler have been designated as the firm's Managing Directors and form the management committee responsible for continuing to lead the daily operations and manage the business of Jaffe PR. All had previously served on Jaffe PR’s executive committee.
Jaffe PR’s new Board of Directors are Joel S. Rothman, Esq., Edwin I. Josephson, Esq., and Jeffrey E. Ganek.
Vivian Hood, managing director, Client Services, oversees the agency’s staff as well as client relationships. She has worked at Jaffe PR for more than 15 years, managing and implementing effective senior-level legal media relations campaigns for law firm clients.
Terry M. Isner, managing director, Creative/Marketing, leads the agency’s marketing and business development. For more than 10 years at Jaffe PR, he has relied on his skills as both a business strategist and artist while using his creative vision to develop distinctive campaigns for our clients.
Melinda Wheeler, managing director, Operations/Controller, has administered the agency’s finances and has managed the business operations for Jaffe PR for more than seven years.
“The transition of Jaffe PR’s executive management is now complete, and we will continue to operate as we have been – providing high quality legal PR and marketing services to our clients,” said Hood. “We each have a long history with Jaffe PR and a deep understanding of the principles that have guided us in the past and will lead us into the future.”
Jaffe died on Nov. 21 of complications following surgery. He was known as a true visionary whose instincts and thought leadership about legal marketing and the business of law firms established him as an industry pioneer and one of the country’s foremost trusted legal advisors. He was honored to have been inducted into the PR News “PR People Hall of Fame” in 2010 and he was named to the “100 Legal Consultants You Need to Know” list by Lawdragon.

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Connecticut Job Shops and Contract Manufacturers Join the MFG.com Manufacturing Marketplace

Connecticut manufacturers prove to be uniquely qualified for entrance into the largest global manufacturing ecosystem.

Atlanta, GA (PRWEB) December 18, 2012
MFG.com, the world’s largest online manufacturing marketplace for made-to-order parts, announced that prominent Connecticut-based manufacturers have joined the MFG.com marketplace.
A few of the recent additions include:

Perfection Screw & Rivet Co. is an ISO 9001:2008 certified, family-owned cold heading job shop located in Wolcott, CT. With a foundation of quality customer service, cost reduction and employee education, Perfection Screw & Rivet Co. has an impeccable record of satisfying customers. Capabilities include fasteners and hardware, machining, rapid prototyping, cold forming, cold headed parts, cold head machining, cold form parts, screws, rivets and knurling.
Windmade Products is a turn-key powder coating, sheet metal fabrication and machining service provider. As the exclusive manufacturer of Neumade Products, Windmade Products is a leading provider of high quality projection room equipment for the cinema industry. Windmade Products services a wide variety of industries and customers throughout the Northeast with a simple commitment to provide quality work, at a competitive price, delivered on time and in full. Capabilities and services include in-house powder coating, sheet metal fabrication, machining, assembly, kitting, warehousing and fulfillment.
Nerjan Development Co. is a family-owned, AS 9100, ISO 9001:2000 and ISO 9001:2008 certified precision CNC milling and turning electro mechanical assembly job shop located in Stamford, CT. Established in 1967, Nerjan Development Co. provides manual and CNC milling, turning, and drilling to meet customer specifications. Nerjan machines a wide variety of metals and plastics to sensitive and accurate dimensions.
Shearwater Engineering & Manufacturing LLC (S.E.A.M.) is located in Brooklyn, CT and has been providing manufacturing valves and components for 35 years. Their experience with valve assemblies for the marine and aerospace industries has been extended to power plants, paper mills, railroads, waste management plants and hydraulic manifolds for machines. S.E.A.M. specializes in the manufacturing of complex, controlled geometric parts. By utilizing state-of-the-art programming technology, they have achieved superior results in the processing and machining of strategic materials such as Monel, Inconel, and titanium, as well as the normal alloys of steel and aluminum.
“We are proud to announce the acceptance of these quality suppliers from Connecticut into the MFG.com marketplace. By introducing companies like Perfection Screw & Rivet Co., Windmade Products, Nerjan Development Co. and Shearwater Engineering & Manufacturing into our marketplace, buyers and sourcing professionals are further reassured that they can trust the suppliers in the MFG.com marketplace,” said Mitch Free, Founder and CEO of MFG.com. “MFG.com is excited to work with these suppliers from Connecticut to help them grow their businesses and develop win-win customer relationships with our buyer members.”
About MFG.com

MFG.com is the largest online marketplace for the manufacturing industry, facilitating interaction between buyers and manufacturers. MFG.com enables sourcing professionals and engineers to quickly and easily locate quality suppliers for CNC Machining, Injection Molding, Metal Stamping, Metal Fabrication and many other processes through an easy-to-use online marketplace. With more than $115 billion in RFQs passing through the marketplace, MFG.com has helped thousands of manufacturers - ranging from small machine shops to large conglomerates - increase sales and grow profits. MFG.com is a global business, with offices in the U.S., Europe, Asia and Mexico.

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